Breakthrough Pt Marketing Podcast With Chad Madden

Chad Madden sits down with Dr. Ben England, PT, DPT, FAAOMPT, to break down why adding treatment technology (laser, shockwave, direct current, dry needling, HBOT) isn’t a fad—it’s what today’s patients expect. We cover how to roll out cash-pay services, pricing, ROI, and the mindset shift clinicians need to recommend ethically and confidently. Ben also shares a turnaround story and how mentorship/accountability accelerate growth. Value-packed for private practice owners and clinicians who want better outcomes and better business.YouTube Timestamps00:00 - Intro & Ben’s PT origin story03:00 - From hospital to private practice to all-cash05:20 - Why patients want tech now (AI, biohacking, expectations)07:45 - Rolling out cash-pay tech: training, pitfalls, integrity selling10:50 - Evidence behind direct current, lasers & e-stim (Ben’s paper)14:30 - Overcoming “sales prevention” and dosing mistakes17:25 - ROI math, scheduling devices, and first-visit trials23:40 - Mentorship, accountability, and building t