Sunny Side Up

Sales teams have more training, more tools, and more AI than ever — yet execution in the field continues to break down.In this episode of the OnBase podcast, Barry Flaherty and David Thomson explain why traditional sales training fails and how teach-back sales training and AI coaching help teams build real capability without burning out sales reps.Drawing on decades of experience across enterprise sales, scale-ups, and behavioural science, they explore why information alone never creates transformation, how onboarding and ramp time can be fixed, and why AI should act as a coach, not a cop.If you lead sales, enablement, or go-to-market teams, this episode delivers practical insight you can apply immediately.What you'll learn:why most sales training doesn’t translate into performancehow teach-back sales training improves retention and confidencethe role of AI coaching in modern sales enablementhow to reduce ramp time and onboarding failurehow to scale sales teams without losing culture or empathyAbout Barry