Marketing Secrets

In this episode of The Russell Brunson Show I sat down with David Royce because his story is completely different from the typical online marketing path. He did not build funnels first or chase trends. He built real businesses in the real world, scaled them with systems, sold them, and then did it again… And again… And again. What fascinated me most was not just the money or the exits, but how intentional he was about learning, focus, culture, and fulfillment along the way. David started knocking doors with zero sales and turned himself into a top performer by obsessively studying sales. That obsession carried him from managing college sales teams to building and selling multiple pest control companies across thousands of cities. In this conversation, we dig into what actually made that possible, the unsexy work most entrepreneurs avoid, and why success without systems eventually collapses. Key Highlights: ◼️How David went from early rejection to elite performance by studying sales daily and treating sel