Inside The Firm

Jim Tracy is a sought-after speaker and influencer on workplace culture and leadership, drawing on decades of real-world CEO experience. A serial entrepreneur, bestselling author, and podcaster with over 350 episodes, he has founded, scaled, and sold multiple businesses and even testified before the U.S. House of Representatives. Jim is also a licensed jet pilot trained by F-16 fighter pilots and a proud grandfather of 18, earning honors including induction into the Wireless Hall of Fame and recognition as a Business ICON of Idaho.