Business Book Of The Month

BBOTM-05: “Start With Why” by Simon Sinek

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Sinopsis

In this month’s Business Book of the month episode we discuss “Start With Why” by Simon Sinek. Essentially Sinek says that most businesses have it back-to-front. They start off by selling WHAT they do, then say HOW they do it differently and then they ask for the sale. He says that most successful businesses do it the other way round. The... The post BBOTM-05: “Start With Why” by Simon Sinek appeared first on Business Book of the Month.