Keen On

“We shape our tools, and thereafter they shape us.” — Marshall McLuhan (attributed)Who gets to tell the AI story? A movie, a media company or Marshall McLuhan?1. The movie: the AI doc, How I Became an Apocaloptimist, which That Was The Week publisher Keith Teare dismissed because it failed to define AI.2. A media company: OpenAI bought the streaming show TBPN for hundreds of millions of dollars in a move that is akin to Lenin starting Pravda.3. Marshall McLuhan: Ezra Klein visited Silicon Valley and was reminded of McLuhan’s (supposed) remark that “first we shape our tools, and thereafter they shape us.”Klein argues that AI agents are empowering tools that give humans a massive boost in productivity. But the effect, he writes, is to constantly reinforce a certain version of ourselves. These agentic tools are undermining our agency, he fears. So AI ultimately gets to tell the AI story.Agency is becoming simultaneously the political problem and the cure — the thing-in-itself. Writing in the New York Times, Soph