Fintech Insider By 11:fs

About this episode: Advice is regulated and personalised. Guidance is broader and safer - but that line is starting to blur. In this episode of Fintech Insider Insights, host Kate Moody explores the gap between what financial institutions offer and what customers actually need. As apps increasingly nudge behaviour and shape decisions, we ask whether guidance is really just advice with disclaimers - and whether customers are being empowered, or left to do the work themselves. We also explore the rise of Targeted Support, and whether it can truly help customers achieve better outcomes. This week's guests: Matt Ford - CEO & Co-Founder of Sidekick Tim Hogg - Director of Fairer Finance Links to check out: Subscribe to Bitesized (our weekly fintech newsletter):⁠⁠https://11fs.com/emails⁠⁠ Join our WhatsApp community, where you can get the inside track on all all things 11:FS, as well as having your say on the things we should be paying attention to. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://chat.whatsapp.com/Kp