Human Resources For Small Business

If you think AI is just another productivity tool your business can bolt on to stay ahead, Shawn Busse has a wake-up call for you. In this riveting conversation, Brandon Laws sits down with Shawn Busse, founder of marketing firm Kinesis, keynote speaker, and one of the sharpest strategic thinkers in the business world, to unpack a truth that most leaders aren't ready to hear: AI isn't going to save companies that have optimized the creativity out of themselves. Shawn draws on provocative ideas from "The Great Rotation" by Latticework, Kent Beck's explore-expand-extract model, and Blue Ocean Strategy to build a compelling case that decades of Wall Street-driven optimization have left businesses intellectually hollowed out, right at the moment when original thinking matters most. From the collapse of "AI slop" content marketing to the resurgence of the physical, tactile "3D world," this episode is packed with ideas that will challenge how you think about your organization, your people, and your competitive fu