Cocktail Investing

Has Amazon Made the Acquisition That Spells the End for Clothing Retailers?

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Sinopsis

  As discussed in the recent episode of the Cocktail Investing Podcast, last week TechCrunch reported:  Amazon has acquired Body Labs, a company with a stated aim of creating true-to-life 3D body models to support various b2b software applications — such as virtually trying on clothes or photorealistic avatars for gaming. Video demos on Body Labs’ website show its tech being used to augment a human with digital content as the person moves around by cladding them in a full-body gaming avatar ‘suit’ or adding boxing gloves and bunny slippers to a dancing man.Body Labs also says its “SOMA Shape API” can be used to “accurately predict and measure the 3D shape of your customers using just a single image”, suggesting this can power “custom apparel” or be used by fashion ecommerce retailers wanting to offer sizing recommendations.The company also suggests additional uses-cases for its ‘fat and all’ 3D body modeling tech in health and fitness tracking, and even equipment design and manufacturing. Full Article: Amazo