Larry Williams Drive

Tell you what I’m loving about this new, New Zealand-made music app that’s been unveiled: predominantly, it’s the confidence these guys have that this thing is going to work—and that it’s going to go global. Now, if you haven’t caught up on it, let me get you across the details. The app is called Lume and it’s going to launch, I think, in the next couple of weeks or something like that. On Lume, you’re not going to be able to stream music like you do on Spotify. Instead, you’ll buy albums—and then you’ll own those albums. They’ll come with some extra stuff as well, if you’re a real music nerd—bonus material, that sort of thing. You’re not going to pay a monthly subscription; you’re going to pay $25 an album. Now, I don’t know if this is going to work but I think there’s a really good chance. I mean, it’s got some very smart people behind it. Duncan Greive, for example, who started The Spinoff at a time when everybody else in the media was in retreat—he’s very clever at seeing small gaps in the market and then