Programmatic Untangled | Conversations With Educators And Subject Matter Experts In The Digital Marketing Realm

Anna is the Regional Managing Director of Amnet Asia where she is responsible for setting up Amnet operations in Asia. With over 20 years of advertising and digital experience in Asia Pacific and has held leadership positions in various organizations such as Yahoo. She speaks regularly at marketing conferences and is frequently quoted in press and industry journals. What We Covered: 02:12 - How she got started in the digital industry 03:50 - The first time she heard the term, “programmatic” 04:48 - Differentiating the state of programmatic for Southeast Asia versus other markets in APAC and other regions 06:58 - Why programmatic adoption in Southeast Asia has had a slow start 10:35 - Is there enough educational resources in the region for people who want to learn more about programmatic? 12:04 - Are Advertisers in Southeast Asia Performance or Branding Advertisers? 14:05 - Which approach companies are taking - goal based vs branding and awareness 15:56 - The concerns clients have when investing in programmati