Programmatic Untangled | Conversations With Educators And Subject Matter Experts In The Digital Marketing Realm

Indy Khabra has over 10 years of business leadership experience, and has expertise in data driven programmatic advertising. Indy shares his thoughts on where the Australian market is going, and some of the pros and cons of having Apex programmatic technology in the market. One of the challenges presented in Australia is that there’s also a small talent pool of programmatic experts to select from. What We Covered 03:35 – There are three types of programmatic users. The early adopters, those new to programmatic, and then there’s a group that falls somewhere in the middle of those two. How important is education when introducing programmatic to new users? 08:35 – Indy shares his experience of when he first discovered programmatic. 12:35 – Programmatic can get complex very quickly. It’s so important to keep it simple when it comes to educating new users. 13:15 – In Australia, 80,000 people classify themselves as having digital media skillsets. 13:25 – Of those 80,000, 21,000 consider themselves having the program