Programmatic Untangled | Conversations With Educators And Subject Matter Experts In The Digital Marketing Realm

Welcome to New Marketing Institute’s very first podcast, Programmatic Untangled: where we discuss MediaMath’s key to unlocking your audience and NMI’s role in education around that. The Advertising Industry has changed drastically - not only in the way that consumers are seeing advertisements and interacting with brands, but also in how media is being bought and sold. Ads, which once could only be seen in newspapers, magazines, television, and billboards, can now be viewed on digital screens across multiple devices, and even personalized for particular consumers. Harry Duran is your host for this Podcast, which has been co-produced with AdTech company, MediaMath who founded the first demand side platform (DSP) in 2007. Simply put, a DSP is a technology platform that allows advertisers to purchase digital advertising space in an automated fashion reaching the audiences they want at the scale they need. After the creation of DSPs, the buying process evolved and what used to be done over the phone – the negotiat