Profitcast: Monetize Your Podcast | Grow A Large And Loyal Audience

"I deep early, man!" The soon to be immortalized words of Andrew Alliance, this week's Profitcast spotlight and all around excellent human being. What an episode! Andrew and The Real Brian get real in this week's episode, talking about building relationships as the key to growing a meaningful audience. The correlation between building relationships and growing a podcast audience has come up a few times on Profitcast. The concept itself certainly isn't anything new, but the lessons and insight we get from the various perspectives each time it does come up is incredibly humbling and grounding. Numbers aren't everything, slowly sponsors will begin to see that, but sometimes, in our podcasting heads, we still don't fully understand what that means. When we look at our numbers and see them dip, or see them plateau, or compare them with podcast audience numbers similar to our own, we don't think of the individuals who make up those numbers. We only see the number. And that's dangerous. Read more... The post PC 61 |