Profitcast: Monetize Your Podcast | Grow A Large And Loyal Audience

There's this fantastic advice I heard at Podcast Movement: "Focus on those who are ALREADY listening rather than trying to "grow your audience." I think we all KNOW this, but hearing it from that perspective sort of hit me between the eyes! It really goes back to the basics. As podcasters, we're taught to create some type of marketing strategy if we want to grow our podcasts and, eventually, monetize. So we think we need to "grow the audience" and get those download numbers up! While that is true, if we want to monetize our podcasts and treat it like a business, it still goes back to one simple question: Are you building RELATIONSHIPS with your community? We all want friendships and we all want to feel like we're a part of something, right? If we, as the podcast host, treat our listeners as FRIENDS and bring them into a community, our podcasts WILL grow. If we're focused on those who are ALREADY listening and making them feel special, our podcasts will grow. So why do we keep trying to focus on those who A