Channel Outlaws

On today’s episode, I talk with Dean Ara, the owner of the Channel Marketing Agency Total Product Marketing. Dean is one of the few people I trust to go to when discussing marketing for Channel Sales Partners.  He’s a brilliant strategist and challenger, but also a blue-collar "get’er done at any cost" implementor. In this episode, I talk with Dean about what Sales Partners should look for when hiring a marketing employee or marketing agency. Small business marketing is an entirely different animal than corporate marketing.  Dean "gets it" like very few do.  So we talk about where a small business should invest marketing dollars, and where they should not. We discuss the biggest pitfall that most sales partners today make...their messaging. Dean gives a 1-sentence formula for how Sales Partners can crystallize their message to stand out from the sea of sameness. We talk about marketing/sales integration, social media myths, google myths, SEO myths, beer drinking super-skills and much more.   Enjoy.