Channel Outlaws

Today’s guest is Jeff Hootselle, the Chief Cloud Officer at Auditmacs. After a short stint as a lefty pitcher in the Phillies farm system, Jeff became an Ace in the Channel. And today, he’s settled in as the closer for Auditmacs, a company revered in the channel for providing the real-deal total IT solution to its customers: equipment and cloud and carrier solutions. Auditmacs is the poster child for creativity in attracting and keeping new clients. I talk to Jeff about how Auditmacs' award-winning “Ultimate CEO” David Hopper, and how he uses video to win over his prospects. We talk about how Auditmac packs a house with IT Leaders at their incredibly unique events. They don’t allow PowerPoints and they leave suppliers speechless…literally. Jeff talks about how the company took a page from the early days of Airbnb, where they map out the ideal customer experience, reverse engineer it, and provide a unique experience for their customers that can’t be replicated. We also touch on a whole bunch of other subjects,