Marketing Garage

The Modern CMO: Appirio's Latane Conant

Informações:

Sinopsis

Latane Conant, CMO of Appirio, visits the Marketing Garage to talk about how they've built Appirio's marketing capability to deliver the customer, brand and employee experiences needed for modern marketing. This episode is must-listen for any marketers challenged to get their teams to embrace new technologies, accountability and modern marketing.