Cocktail Investing

While many are focused on the escalating trade tariffs between the US and China, let’s remember the eurozone and Canada are poised to implement tariffs as well. Included among Canada’s list of affected products is coffee… yes that all important, lifeblood beverage for team Tematica and millions of others. As the World Economic Forum recently pointed out some two billion cups of coffee are consumed every day, and we’re more than thrilled to learn that three to four cups per day, which is considered moderate, is likely to do more benefit than harm to our health. Good news for the lifespans of team Tematica! Yet, we are seeing declining same-store volumes at Starbucks (SBUX), the company that reinvented the coffee experience, but also a new wave of coffee beverages, including one Tematica's Chief Investment Officer, Chris Versace, stumbled upon while in San Antonio a few weeks back – Elixir Specialty Coffee. With a tagline of “Looks like whiskey, feels like tea, made from coffee, and unlike anything you’ve tast