Marketing Garage
How CMO-at-Large Julie Lyle Stays Ahead of Marketing Technology Disruption
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:15:44
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Sinopsis
Julie Lyle has been CMO at Walmart, hhgregg, Prudential Asia, Barnes and Noble, DemandJump and more. In this episode, she talks about the ways marketing leadership has changed, how her teams make technology a part of the core marketing strategy, how she stays ahead of the tech curve, and what ambitious marketers should do today if you want to be CMO in the future.
