Marketing Garage
Merkle's David Skinner on Choosing the Right Marketing Technology
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:24:39
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Sinopsis
How does the make-up of your organization impact the marketing technologies you choose? How should it impact those decisions? David Skinner, SVP and head of strategic partnerships with Merkle, shares his insights on the state of the marketing cloud ecosystems today, why you should make data science a part of the marketing team, and the factors that lead to marketing technology success.