Marketing Garage

Ally Bank Subverts the Super Bowl With Augmented Reality

Informações:

Sinopsis

How do you take advantage of the Big Game hype without a Big Game ad spot? Andrea Brimmer, Ally's chief marketing and public relations officer, stops by the Marketing Garage to talk about their Big Game app, where she sees AR and VR in Ally's future, why Ally combines its head marketing and PR roles, how they measure its impact and more!