Marketing Monster Mashup

Join host Matt Starnes with special guest Étienne Garbugli, Co-Founder of Highlights. Étienne explains Highlights is a status system for your inbound marketing program. Étienne is a two-time startup founder (Flagback and HireVoice) and the author of Lean B2B: Build Products Businesses Want. The Lean B2B methodology helps thousands of entrepreneurs and innovators around the world build successful businesses. In 2015, Étienne joined LANDR as head of customer engagement. There, he helped create and optimize a full customer lifecycle communication program that contributed to a revenue growth of 4x in two years. At Highlights, Étienne is responsible for customer success.  Étienne along with Ludovic Thomas co-founded Highlights to show business owners what is and isn't working, and to help you improve your company's  performance. Listen and learn as Étienne and Matt discuss:  How Highlights integrates with HubSpot and Google Analytics How email marketing at a deep learning AI company led to a quest for data analys