Marketing Monster Mashup

Join host Matt Starnes with special guest Betsy Boone of #Kennedy Strong. Betsy explains the origin of #KennedyStrong and giving back to the Charlotte, NC Down syndrome community.  KennedyStrong Foundation began with a realization followed by an idea. One day Betsy and her husband, Brendon were talking about their kids heading off to college and leaving home. As they thought about it they realized that as many options as 3 of their kids have, there weren’t nearly as many options for their littlest one because she has intellectual and developmental disabilities (IDD). Betsy and her family wanted to make a difference and that’s where the idea comes in. Betsy asked, "Why not us? Why don’t we work to create more options for individuals with IDD? And while we’re at it, why don’t we also show support for families who are in the hospital for extended stays taking care of their loved ones. After all, we had been there done that ourselves when Kennedy was hospitalized for 48 days following her 2nd open heart surgery."