Marketing Garage

We often hear that marketers are seeing more AI hype than actual artificial intelligence in their daily work. But the tools are out there, and leading-edge brands are already reaping the benefits. In this episode of the Marketing Garage, we talk with Renato Piai and the people helping Reckitt Benckiser (RB) — the Fortune 500 CPG company behind Lysol, Airwick and more — make AI a part of its marketing and product strategy.