The Fizzle Show

Shownotes: http://fizzleshow.com/296 What are the variables we need to think about when we decide on pricing? How much of an effect does pricing have on certain types of customers? Can pricing a premium product at a higher mark actually increase sales? The price tag that you place on your product or service has an obvious effect on your income and revenue. It also has other less obvious effects and that’s what we're talking about today. We want to give you a bunch of new ways to think about pricing smartly and what it can do for your business! In this episode we discuss what influences our perception of prices, value hierarchies, redefining what is actually being sold and the relationship between prices and prospective customers. We also get into some exercise and questions that might help you think about these concepts in new ways. Today on the show we are joined by Aiden Fishbein and Joe Kerns who will be helping us unpack these problems. Both Aiden and Joe have some great perspectives and expertise in a