The Fizzle Show

Shownotes: http://fizzleshow.com/298 How can a new partnership help grow your business? When is the right time to enter into something you believe will be mutually beneficial? What are the questions you need to ask yourself before making a decision on this front? It is hard to imagine the online business world of today without partnerships, endorsements collaborations and picking the right ones can take your business further than you might have imagined. But that does not mean that every connection is a good one or that you should jump through endless hoops just to get a cosign! In this episode, we look at a bunch of angles relating to this question and try and help you figure out the best process for picking the right way through potential business negotiations. We get into the idea of dream partnerships, when to draw a line in the sand and the most important factor, understanding value. We also talk about bags, cars and phones, drawing on many examples and metaphors of how you can understand the exchange t