Sunny Side Up

What does 2019 hold for B2B sales and salestech?  We recently spoke with Christy Kirkland from SalesLoft to discuss upcoming trends in B2B sales.  About Christy, in her own words: “I started my career in SaaS almost by mistake, or rather grand design. I began at Lead Forensics, which was an incredible learning experience & eventually graduated into a more challenging role at Marketo. After much deliberation, I chose to leave and venture off to SalesLoft – an Atlanta-based & quickly growing, but immensely successful start-up.” Top ten takeaways from the episode: “The biggest push I’m seeing today is rising popularity of Sales Engagement platforms, the whole world right now is paying attention to Sales Engagement” “An important part of Sales Engagement is having a multi-channel platform”  “80% of top performing organizations use at least 3 channels” “If you just use phone or email, you will be missing the mark” “Sales tech and Sales engagement is an evolving market, sales pe