Jmvo Weekly Primer

Please subscribe/rate/comment! 1997. "Young" Matt Carey barges into the WRKI Production Room and asks me, "Do you want to be on the air?" I say, "Sure, someday" Matt replies, "No, now. I can't get a hold of our evening fill-in guy and you're the only person left in the building." That was the first time I cracked the mic on a 50,000 watt stick. Matt and I have also been very good friends ever since. Our careers have even eerily paralleled each other when we both got out of radio and into the automotive industries. I went into sales and he scored a gig as Marketing Director for a group of dealerships around the New England and New York. In episode 14, we talk about all the mistakes most businesses make when it comes to the strategic messaging of their ads. Dealerships of all stripes are certainly guilty of this as are many other business categories. Find and follow Matt on Twitter and Instagram: @mattcarey95 Follow Jim here: Website: www.jimmccarthyvoiceovers.com mccarthy.media Facebook: www.facebook.com/ji