Marketing Garage
SAP's Alison Biggan on Finessing Customer-First Marketing
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:22:00
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Sinopsis
Customer-first marketing has long been a point of emphasis in the B2C world, but it's becoming a bigger concern in B2B. Here, Alison Biggan, SAP's chief product and field marketing officer, explains the situation to Thorin McGee, Target Marketing's former editor-in-chief.
