Sunny Side Up

Gar Smyth, VP of Enterprise Marketing at Drift.com talks to us about the importance of conversational marketing in today’s B2B marketplace. Why is it becoming so crucial for marketers and sales people to integrate this into their strategy? Have a quick listen to find out! About Gar: Gar has a rich background in B2B branding, demand generation, product marketing, field and channel marketing, and sales enablement. He has built and led outstanding B2B marketing teams in the US and globally  Prior to Drift, he led Demand Generation, Field Marketing and Channel Marketing at Carbon Black which had a successful IPO in May 2018. About Drift: Drift is a leading conversational marketing platform that helps businesses turn their online traffic into meetings. Top ten takeaways from the episode: “I usually have 2500 accounts that I care about at a time, I use multiple types of activities to go after multiple personas within those accounts…” “The challenge with traditional tactics is that none of those methods wor