Library Figures

Cordelia Anderson worked at the Charlotte Mecklenburg Library for nearly 15 years before starting her own consulting business, Cordelia Anderson Consulting. As the Marketing & Communications Leader for Charlotte, Cordelia was in charge of using marketing strategies to increase community awareness of the library’s services, programs, and more. Find out how she and her team managed all of their social media accounts without losing their minds or stepping on each other’s toes.  See the full episode with transcripts and visuals at: https://meetpiola.com/expert-libraries-social-media/ Key Takeaways: Who is Cordelia and what does she do at her consulting company? What is the biggest opportunity libraries have when it comes to marketing? What kind of tools does Cordelia use? How can smaller libraries manage their social media accounts in a smart and time-effective way? It’s getting tough for libraries to remember where to post. For example, when a library wanted to communicate that there was a snow day, they no