Profitlayer

“If you don’t have a good product, you can spend millions of dollars and a lot of time in marketing, but it won’t work.”   - Timothy Dick   Marketing is not a trendy advertising method. A lot of people think marketing is business. We have a lot of ‘experts’ and ‘gurus’ out there teaching ‘marketing.’ What they’re actually teaching is an advertising method. People often look at a certain tactic and mistake it for marketing. When you break it down, the layer of marketing is all about helping people and solving a problem. It’s that simple. In order to have an effective marketing strategy, there are a few key questions to ask: What are you offering? Does it solve a problem? Most importantly, does your market recognize the problem that you’re solving? You could have an excellent product, and spend millions in advertising, but if your market doesn’t see the problem, they aren’t going to give you their money. It can be easy to get distracted by the array of marketing platforms available. Each platform serves a p