Sunny Side Up

Peter Gillett, Founder and CEO of Zuant discusses his professional journey, from being a mechanical engineer to the CEO of a mobile lead data capture company. He talks about his experiences and what gave rise to the idea of Zuant.  Peter discusses various aspects related to B2B marketing and sales in this episode, with a key focus on lead data management. Key takeaway from Peter: GDPR isn’t necessarily a bad thing for the B2B marketplace. Its actually a good thing! Catch the whole episode to know why he said that. About Zuant: Zuant is a platform made for B2B marketing and sales teams with the aim of streamlining the process of mobile lead data capture.  Top ten takeaways from the episode: “Some of the basic things in B2B marketing and sales still remain the same despite rapidly changing trends.”  “Database marketing is especially useful in B2B marketing.” “Getting constant feedback from my clients is always valuable, I always try to join in on client or sales calls as a result.” “For sa