Globally Speaking Radio
Podcast 015: Unpacking Localization Strategies for a Global Hospitality Brand
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:00:00
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Sinopsis
The 80/20 rule. User-generated content. De-centralized translation management. Some of the strategies Marriott International uses to achieve its globalization goals are breaking new ground–not only for one of the world’s most respected brands, but also for the hospitality industry worldwide.
