Webcology On Webmasterradio.fm
No-Click Google Searches And The Universal Search
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:53:23
- Mas informaciones
Informações:
Sinopsis
[The data, provided by marketing analytics firm Jumpshot, showed that zero-click searches on Google have steadily risen over the past three years. In the first quarter of 2019, 48.96% of all U.S. Google searches captured by Jumpshot ended without a click, an increase of 12% from the first quarter of 2016. The data also showed that, in the first quarter of 2019, 41.45% of Google searches resulted in organic clicks to non-Google sites and 5.9% of searches ended with the user heading to another Google-owned web site. When looking at just the searches that resulted in a click, 12% went to Google-owned sites. There are a few definitions for universal search on the web, but I prefer hearing it from the horse’s mouth on things like this. While Google hasn’t given a strict definition that I know of as to what universal search is from an SEO standpoint, they have used the following definition in their Search Appliance documentation. Google has released a statement on how it will handle song lyrics in search results fo