Mind The Gap By Freshchat

This episode is on a showstopper brand. A brand that rewired e-commerce. The one and only brand that comes to your mind when you think of buying shoes online - Yes, we’re going to talk about Zappos today. You know what’s the most annoying part about shoe shopping? Somehow the brands don’t get it right. The most difficult thing on earth is to buy the right kind of shoes. The same thing happened to Nick in the year was 1998. He was walking around a mall in San Francisco looking for a certain pair of shoes. Hours passed by, but he was not able to find what he wanted. One store had the right style, but not the right color. Another had the right color, but not the right size. Nick spent the next couple of hours in the mall, walking from store to store, but just couldn't find the right pair of shoes. He finally went home empty-handed and frustrated. Not wanting to give up, Nick went home and started checking out e-commerce stores. He had no luck there as well. There were a lot of small-scale stores selling shoes on