Mind The Gap By Freshchat

As marketers, our job doesn’t end at getting people to our website. It’s when they perform a desirable action is when we actually hit our KPIs. If there’s one vehicle that can help us with this, it’s CRO. In this episode, we talk to Peep Laja, Founder of ConversionXL about: CRO advice for businesses at each stage Trends in CRO Behavioral design Why process matters over tactics in CRO The interdependency between CRO and SEO, and The right skills for a CRO expert