Mind The Gap By Freshchat

Video personalization is evolving to become the full proof solution for quality lead generation. The perceived limitations like spending $$$$ to outsource videos and thinking about videos for only a big brand campaign is a thing of the past now. Tyler joins us to talk about: How to build a culture where people aren’t intimidated to incorporate videos Why the goals for any video campaign shouldn’t be views but conversion How to associate videos to individual accounts How to increase the lifeline of videos, and How to take your video marketing to a next level: a 3-step approach Listener notes: [01.46] -- The evolution of video marketing [05.10] -- Targeted text emails and display ads don’t stand out [06.00] -- The key to ABM programs today [06.30] -- The case of one-to-one videos in sales [09.10] -- Leverage your own employees to produce video [10.32] -- How Vidyard has created a video culture [13.27] -- Proactively thinking videos [16.31] -- Now: “Video complements text.” Future: “Text supports video.” [19.1