Mind The Gap By Freshchat

Search Engine Optimization. This relentless universe of researching, creating, curating, interlinking, auditing, analyzing, re-researching, and so on is at the forefront of every business. While the individual avenues of SEO are talked about in depth, there exists a gap in understanding how to look at SEO holistically and tie it to bigger marketing goals. There are also questions around quality vs quantity and finding a balance between the two – If 10 blog posts and 20 landing pages a month is really THE answer and if a search engine world exists outside of Google. (Yes, we just said that!) Our tete-a-tete with Dan talks about approaching SEO holistically, the biggest source of views on YouTube, and top 3 insights from interviewing close to 100 SEO experts on his podcast. Listener notes: [00.50] -- Two monumental changes in SEO in the last 10 years [01.35] -- Technical SEO Renaissance [03.37] -- Why 10 blog posts a week without a marketing reason can hurt your SEO [04.45] -- SEO tactics without business reaso