Mind The Gap By Freshchat

If you’re a marketer, you probably spend a huge amount of your time slaying your acquisition strategy. The usual story goes something like this: You go behind a myriad of channels, spend heaps of dollars, craft the perfect message and call-to-action and wait for your potential buyers to land on your website. Several optimizations, personalizations, and conversations later, the visitor converts into a user. Phew! Happy ending? No. In a span of one week, around 86% of converted leads drop off and never come back (12.18 of this episode). Two words that can prevent this leakage from happening – Great Onboarding. Let’s look at some non-vanity metrics that can translate your acquisition costs into ROI – Activation, Retention, Revenue, and Referral. They are all by-products of one single thing – Onboarding. Limited to tooltips, siloed help centers, and transaction mailers, onboarding today has been tossed between customer success, product management, and product marketing. And most often, that one crucial metric tha