Barnabas Foundation Member Organizations

This episode is taken from the “Best Practices in Planned Giving Marketing” event hosted at Calvin College in September 2018. In part three of this four-part series, Heather Day, director of marketing for Barnabas Foundation, explains the balance of mission and vision with easy-to-understand information in planned giving marketing materials. She shares the do’s and don’ts of planned giving messaging, and provides sample language for describing the three main types of planned gifts.