#seoisaeo Podcast - Expert Interviews At Major Digital Marketing Conferences

I start singing lower than ever before (you can almost hear the hangover in my voice). Anton then tells me 'you could do the song better' (which I could). He also tells me he worked more than he drunk at SEMrushLive. I didn't. He tells me how he got where he is today. Then onto webinars... first off, ask yourself why you are doing it. Just because you can? Or you have a good reason? Jo Pulitzer suggests not trying to sell anything. Building your audience in three stages : people get used to you, then build that to trust (by giving value), then you to loyalty. That loyalty and trust is then extended to your brand. Brilliant. And always remember that people are investing their time in your webinar. At the end, they need to feel that invested their time wisely. We often forget that conversation has a value... and he agrees that if it doesn't, my podcast is dead ;) We then get onto 70% of the quality of the answer is in the question. Then back to webinars. Sexy titles and descriptions are vital - often more impor