How To Get A Meeting With Anyone

What if a cupcake were the key to getting in front of the prospect you’ve been chasing? My friend Rick Tobin tells a fantastic story about a prospect that he was having a particularly hard time getting in front of. Rick heard that it was this client’s birthday, so he did something simple. He went to a local grocery store, bought a box of cupcakes, personalized them, and delivered them to the prospect’s office, wishing him a happy birthday. The prospect invited him in, and they had a great chat, which has led to a relationship that has generated well over $100,000 in commissions so far. Why was this such a success? Because it humanized Rick. It showed the client that Rick was more than someone looking for a deal. He was simply a human, wishing another human a happy birthday. Something seemingly trivial, when acknowledged, can wind up being not only a conversation starter, but also a relationship builder as well. Being creative with showing your humanity can also cause a client to simply say, “I like the way yo