Influencers

In this “Influencers” podcast JP Kuehlwein talks with Sangeet Paul Choudary about the unique and exponential business- and brand building opportunities the platform business model offers – but also its limitations.    Web-based platform businesses seem to have grown into becoming dominant players in the most diverse industries like transportation (think Uber), hospitality (Airbnb), social media (Facebook), entertainment and communication (Apple and iTunes) or knowledge management (Google), retail (Amazon) and so forth.  They have become some of the most highly valuable assets in the world – it seems like overnight.  -- No wonder that there is an army of start-ups trying to convert yet more sectors to be organized by the platforms they design.  And no wonder that traditional manufacturers and service providers try to figure out how to counter this development or – increasingly – get ahead of it and become platforms themselves.  Jp and Sangeet will talk about the essential components of platform business and ho