Barnabas Foundation Member Organizations

In this podcast, Cindi Riemersma, client services administrator, and Heather Day, director of marketing, explain simple ways to promote year end giving. With the end of the year comes a heightened level of anxiety for fundraisers everywhere. Whether you are a full-time development person, or especially if fundraising is just one of the many hats you wear, you may be wrestling with several questions: How big of an emphasis should you put on end-of-the-year giving? Do you need a separate campaign? What giving options should you be promoting to your donors? Will talking about planned gifts compromise your ability to raise funds for the here and now? What’s the best way to communicate when you have limited resources and manpower? Find end-of-year marketing resources here.