World Trademark Review

When ICANN opened the application window for new gTLDs back in 2012, few expected that more than 500 companies would apply for over 600 ‘.brand’ strings. Guillaume Pahud worked for 10 years at Richemont and helped shape the luxury brand’s gTLD strategy, working on its 14 gTLDs applications. He recently left his role at Richemont to setup a new company, Dot Stories, a gTLD design and marketing consultancy based in Switzerland. We sat down with him to get his perspective on the current ‘.brand’ landscape, his advice for companies who either have a ‘.brand’ or are considering applying for one in the next round, and his predictions for the future of this corner of the internet. - Don't forget to subscribe! You can find the World Trademark Review podcast on iTunes, Stitcher, Pocket Casts, Tune-In and most other major podcast platforms. - If you have any feedback or questions, contact us at podcast@worldtrademarkreview.com. - Keep up-to-date with the latest trademark news and views on our website: http://www.