Canonical Chronicle

Get this weeks Canonical Chronicle slide deck: http://email.typeamedia.net/   A free information pack with all this weeks search news, google updates and insider tips to circulate round your team to keep them informed.    ==IN THIS VIDEO==   We go deep into the world of click through rate optimisation and look at all of the major areas that you can optimise on your site in order to change the way your site looks in the search results. From the basics like updating your meta data to the lesser know Schema.org implementations with JSON-LD.   ==LINKS==  Structured Data Testing Tool: https://search.google.com/structured-data/testing-tool/u/0/  Valid Structured Markup Types: https://developers.google.com/search/docs/guides/search-gallery WHO AM I? I'm Ross Tavendale, the managing director of Type A Media, a creative search agency based in London. I make videos about business leadership, web technology, SEO, PPC and how I turned being a Type A personality into a business. GET I