Golf Business Podcast

Happy Tuesday! Hope you had a great Thanksgiving weekend! Today we are going to talk about the 1.1 TRILLION dollars (that's with a T) that was spent on gifts over the past 5 days. Did you get a portion of that in your sales? Your pro shop IS A RETAIL OUTLET and it is important to understand why the best in the retail space do what they do when they do it. As a retailer, it is important to utilize the buying patterns that have been adopted by our society and take advantage of it for your shop. During the first few years, you are going to have to announce your sales earlier than other retailers to get your customer's attention. These announcements tell the customers that you are "IN LINE" with their buying habits and would like to be considered for their purchases. We cover the importance of a retail sales calendar and planning ahead of the holidays to eliminate knee-jerk sales ploys that tend to get a watered down following. Your customer is looking for the goods you have, and by promoting early, it gives