Golf Business Podcast

Beginners are the fresh new life blood to the golfing community. But are we doing everything we can to help them find the game? I know we all offer a Get Golf Ready class or two but are we truly dedicated to getting new people to the game? This episode we cover a lot of different things that we need to focus on to clear away those hurdles that can hinder a beginners path to the game. Have a Listen! As ALWAYS, thanks for listening! I am thankful for the opportunity to share some experiences with you through the podcast. Please feel free to reach out with subjects that you would like to hear, we might even have you on as a guest! SO, as always, TELL A FRIEND, TELL 2 FRIENDS, TELL 8 FRIENDS and we can raise the waterline of the golf industry! Have a great week!

Today, we talk about keeping people safe on the course when it is 90-100 degrees out there. Unfortunately, there are some places that do not find this a problem until it is too late. We will give 4 ways (well, more like 6-10) to keep them cool and safe during this sweltering time of the year. Take a listen! As ALWAYS, thanks for listening! I am thankful for the opportunity to share some experiences with you through the podcast. Please feel free to reach out with subjects that you would like to hear, we might even have you on as a guest! SO, as always,  TELL A FRIEND TELL 2 FRIENDS TELL 8 FRIENDS  and we can raise the waterline of the golf industry! Have a great week!

Happy Tuesday! Today we are talking about the benefits of playing with your members/golfers at your facility. Don't forget to listen to the bonus question at the very end... (the ads are a first for us, we appreciate your support!) Thanks for listening!  With your help we continue to grow faster than we expected!  SO as always TELL 1 FRIEND, TELL 2 FRIENDS, TELL 8 FRIENDS and we can raise the waterline of the golf industry! Have a great week!

Happy Tuesday! Today we talk about researching your customer traits. By identifying 4 or 5 customer demographics and determining other businesses that cater to them, you can go to some of these businesses and find out some of the things that they are doing to build relationships with them and keep them coming back.  Identifying different groups that you would like to focus on is only the first step. Determining how you can appeal to their needs is where the relationship can grow. THE CHALLENGE:  Identify 4-5 groups of people that you would like to better connect with.  Find 3-4 businesses that cater to each of these groups. Pick 2 businesses from each group and go to them and experience what the business has to offer. (Chucky Cheese can be one!) Notice how they use their experience to build the relationship and continue it over a long period of time. (Lifetime Value of the Customer) Apply some of these things to your golf facility. Then email your results at jrockhold@pga.com I can't wait to he

Happy Tuesday! Today we will dive into the Women's Golf Month that starts June 1st.  What are you doing to capitalize on it? With the women's community becoming the largest group of beginners and the fastest growing group in the game, WE, as ambassadors of the game, need to welcome these groups and find out what we need to do to keep the group growing at its pace. Here are a few ways to make sure you are doing your part to help this group grow. Have a listen! As ALWAYS, thanks for listening! I am thankful for the opportunity to share some experiences with you through the podcast. Please feel free to reach out with subjects that you would like to hear, we might even have you on as a guest! SO, as always, TELL A FRIEND, TELL 2 FRIENDS, TELL 8 FRIENDS and we can raise the waterline of the golf industry! Have a great week!

Happy Tuesday! Today we talk about doing our part as ambassadors of the game to help our local high school golf teams become successful. By opening your doors and exposing your enthusiasm for the game, it can impact the lives of high school kids that may not have taken their interest in golf very seriously. By showing the fun parts of growing up in the game, we can show them the reasons we play and the reasons we started playing! Have a listen! As ALWAYS, thanks for listening! I am thankful for the opportunity to share some experiences with you through the podcast. Please feel free to reach out with subjects that you would like to hear, we might even have you on as a guest! SO, as always, TELL A FRIEND, TELL 2 FRIENDS, TELL 8 FRIENDS and we can raise the waterline of the golf industry! Have a great week!

Happy Tuesday! Today we talk about being very clear to your customers with everything you sell or offer. Simply clarifying the message will lead to much more profitable offerings. Have a listen! As ALWAYS, thanks for listening! I am thankful for the opportunity to share some experiences with you through the podcast. Please feel free to reach out with subjects that you would like to hear, we might even have you on as a guest! SO, as always, TELL A FRIEND, TELL 2 FRIENDS, TELL 8 FRIENDS and we can raise the waterline of the golf industry! Have a great week!

Well...what a weekend! Now, do you have a plan to take advantage of it? Let's dive in a little deeper. Have a listen! As ALWAYS, thanks for listening! I am thankful for the opportunity to share some experiences with you through the podcast. Please feel free to reach out with subjects that you would like to hear, we might even have you on as a guest! SO, as always, TELL A FRIEND, TELL 2 FRIENDS, TELL 8 FRIENDS and we can raise the waterline of the golf industry! Have a great week!

Happy Tuesday! This episode is a secret episode. Nah, but it is something that very few professionals think through. (in all businesses!) So, today we are talking about a little know thing...the importance of understanding your UNIQUE SELLING PROPOSITION and determining what it is for EVERY TRANSACTION at your facility.  This is a short episode but it gives you enough to get you thinking about what you need to do at your facility to make sure that every transaction is for the customers benefit. Have a listen! As ALWAYS, thanks for listening! I am thankful for the opportunity to share some experiences with you through the podcast. Please feel free to reach out with subjects that you would like to hear, we might even have you on as a guest! SO, as always, TELL A FRIEND, TELL 2 FRIENDS, TELL 8 FRIENDS and we can raise the waterline of the golf industry! Have a great week!

Happy Tuesday! Today, we are going to talk about the benefit of working on your game. There are many reasons to work on your game but there are three we are going to cover. Grow your Lesson Book Hitting balls on the range can produce a lot of lessons if what you are doing out there is something that people want to do themselves. If you can't hit the ball, there is a good chance they do not want to learn from you. PRACTICE. Respect for your Skill and Dedication By showing your dedication to your game, people will want to be a part of it. Most will ask you what you do to get to the level that you are at. This can lead to great things. Networking Golf will lead to meeting people. Whether it is other professionals that are playing in section events or members that ask you to play with them on a Thursday. These opportunities happen more often, the better player that you are. Take advantage of the resources you have and get better at the game. Check it out! Also, check out the FIND THE GREEN BLOG!(<-Click)

Hello Everyone! Today we dive into the world behind the curtain! Google Analytics.  If you really want to understand who is coming onto your website and what they are doing, this is the episode to start with. I will be doing a series of these over the next few months, gradually getting more detailed to help you guide your customers through your site to the finish line that you desire.  Too many times a website is developed and the google analytic site is not even offered to the business owner. The website developer either keeps access for themselves or doesn't even know how to connect it.  DO NOT LET THIS HAPPEN TO YOU!  Google Analytics is DIRECT ACCESS TO THE CUSTOMER and their TRIP THROUGH YOUR WEBSITE. Do not take this lightly. IF YOUR EVER WANTED TO KNOW WHY....GOOGLE ANALYTICS IS THE WHY. CHECK IT OUT! Also, check out the FIND THE GREEN BLOG!(<-Click) We have expanded on the audio content and go into deeper detail to supplement the podcast. As ALWAYS, thanks for listening! I am t

Happy Tuesday! Today I recommend checking out some of the 40+ episodes from our past and view everything as a customer would view your offering. I had gallbladder surgery over the weekend and I need an extra week to get back up to speed.  Thank you for your continued support. Have a great week!

Happy Tuesday! Today we are going to talk about the importance of Springing forward and the first Major of the year. Augusta National is the event that starts most Northern Golf courses season and connecting your facility with the event can really help kick off the season. For Southern clubs it can provide that last memorable event that members will take home with them and get them looking forward to next year. This is one of my shorter ones, however, it is packed full of info.  Check it out! Also, check out the FIND THE GREEN BLOG!(<-Click) We have expanded on the audio content and go into deeper detail to supplement the podcast. As ALWAYS, thanks for listening! I am thankful for the opportunity to share some experiences with you through the podcast. Please feel free to reach out with subjects that you would like to hear, we might even have you on as a guest! SO, as always, TELL A FRIEND, TELL 2 FRIENDS, TELL 8 FRIENDS and we can raise the waterline of the golf industry! Have a great week!

Happy Tuesday! Today we talk about your Top 20%. They do a lot for us and our top line, what are we doing to reward that? The Pareto Principle is based on 20% of your customers are going to provide 80% of your revenue. For most golf courses it's closer to 70% but it show the relevance of treating your Top golfers as VIP (because they are!) Without this group we would keep the lights on, so it is important that they understand we are grateful. Listen and find out some great techniques to reward them. Also, check out the FIND THE GREEN BLOG!(<-Click) We have expanded on the audio content and go into deeper detail to supplement the podcast. As ALWAYS, thanks for listening! I am thankful for the opportunity to share some experiences with you through the podcast. Please feel free to reach out with subjects that you would like to hear, we might even have you on as a guest! SO, as always, TELL A FRIEND, TELL 2 FRIENDS, TELL 8 FRIENDS and we can raise the waterline of the golf industry! Have a great week!

Happy Tuesday! Today we talk about the importance of using content to paint a picture of the life that people can have within the confines of the course. Whether it is a stunning aerial photo that makes you want to be there, (link to a GREAT aerial company at the end), or introducing new members via social media, it is your job as a golf professional, general manager, or owner to create a community that allows people to disconnect from their troubles and soak in the beauty of the course and the excitement of the golf course community. Check it out. Also, if you need any help with your content, feel free to check out these two companies that can help you out.  (I know the owner, he's a hard worker!) Rock Solid Aerial Rockhold and Associates Also, check out the FIND THE GREEN BLOG!(<-Click) We have expanded on the audio content and go into deeper detail to supplement the podcast. As ALWAYS, thanks for listening! I am thankful for the opportunity to share some experiences with you through the podcast. Pl

Happy Tuesday! Today we talk about customer perceptions.  It can be difficult sometimes to understand the customer's perceptions. You and your staff can do everything that you are used to doing for golfers and someone can have a poor experience. Or you can have a customer fall through the communication chain and not know about some issues that can throw off their round. How you respond can make or break the future relationship with the customer and anyone that they come in contact with. Check it out! Also, check out the FIND THE GREEN BLOG!(<-Click) We have expanded on the audio content and go into deeper detail to supplement the podcast. As ALWAYS, thanks for listening! I am thankful for the opportunity to share some experiences with you through the podcast. Please feel free to reach out with subjects that you would like to hear, we might even have you on as a guest! SO, as always,  TELL A FRIEND TELL 2 FRIENDS TELL 8 FRIENDS  and we can raise the waterline of the golf industry! Have a grea

Happy Tuesday! Today, we talk about the 5-hour Chariot that your customers live in the entire time they are on the course, driving range, and practice facility.  We talk about a 4 major things (with a few sub topics) that if you focus on you will be able to generate more revenue and save the course money. Click Play to find out more! In addition, I did a little shout out to Mike Hendrix from GolfNow Business that sent me a link to a #Inviteher event  that they ran with a course in the Orlando. Click on this link to check it out. https://golfnowbusiness.exposure.co/inviteher Also, check out the FIND THE GREEN BLOG!(<-Click) We have expanded on the audio content and go into deeper detail to supplement the podcast. As ALWAYS, thanks for listening! I am thankful for the opportunity to share some experiences with you through the podcast. Please feel free to reach out with subjects that you would like to hear, we might even have you on as a guest! SO, as always, TELL A FRIEND, TELL 2 FRIENDS, TELL

Happy Tuesday! Today, we are going to talk about what we need to do to attract more female golfers to the course. Let's face it, golf has traditionally been a male dominated sport with female participation resting somewhere in the mid teens for many decades.  However, times they are a changing. Most recent numbers are showing golf participation for women increasing to 24% of total golfing population, but we are only half way to mirroring the actual population breakdown of the US (51% female, 49% male) SO, what do we need to do to increase the connection with the female golfers? I have dug into some articles from sources like the LPGA, Women on Course, and the NGF, plus, interviewed several female golfer to find out a little more about what women would like to see at the golf course. Click Play to find out more! Also, check out the FIND THE GREEN BLOG!(<-Click) We have expanded on the audio content and go into deeper detail to supplement the podcast. As ALWAYS, thanks for listening! I am thankful f

Happy Tuesday! Today we talk about utilizing your downtime to help your staff succeed through small training sessions.  Dedicating a few hours every week to help your staff understand your procedures, sales, prices and events can go a long way to creating a winning culture at your facility. Make every effort to arm your staff with the knowledge and expertise to WOW your customers when they interact. Role Playing and Dedicating Key Products can really help your staff focus on how to better serve everyone that walks onto your property. Check it out. Also, check out the FIND THE GREEN BLOG!(<-Click) We have expanded on the audio content and go into deeper detail to supplement the podcast. As ALWAYS, thanks for listening! I am thankful for the opportunity to share some experiences with you through the podcast. Please feel free to reach out with subjects that you would like to hear, we might even have you on as a guest! SO, as always, TELL A FRIEND, TELL 2 FRIENDS, TELL 8 FRIENDS and we can raise the

Happy Tuesday!  Today we talk about the PGA Merchandise Show in Orlando and how you can utilize the grandness of the event to fill up your content for the entire year! I will give you recommendations for Tuesday-Friday on the areas of interest for your content creation and my personal tips on how to tackle the BIG SHOW in the Orange County Convention Center. Make sure that you take advantage of the learning sessions that are available to rack up those much needed MSR points. There is a lot of opportunity to get ahead of the game here, so keep the MSR points in mind. If you are headed down, HAVE A BLAST! This is a great trip to have some fun and meet a lot of people in the industry.  ALSO..... Make sure you check out the FIND THE GREEN BLOG by clicking on the link in purple! We will expand on the audio content that today and give you visuals to supplement the podcast. As ALWAYS, thanks for listening! I am thankful for the opportunity to share some experiences with you through the podcast. Please